2016

"MANAGING CREATIVITY. HOW TO RECOGNIZE, ASSEMBLE AND ACTIVATE DIVERSE CREATIVE THINKING"

R/GA recognizes two fundamentally different types of creative people: those who think in stories and those who think in systems. Their creative process’ as different as time and space. Digital media has connected these tribes, but they stand face-to-face, dumbstruck by each other’s strangeness. This cultural blindness is stalling the next great creative revolution. Nick Law reveals how to create a framework for these two ways of thinking to combine and thrive.