BRAND EXPERIENCE & ACTIVATION
Escobar No More / BEA13-000923
Cliente o Anunciante | UPB / Alcaldía de Medellín |
Producto | Institucional |
Inscrita por | Omar Múñoz |
Categoría | BEA13 |
Borja De la Plaza, Chief Executive Officer
Paola Vazquez, VP Managing Director
Jorge Becerra, VP Planning
Leonardo Macías, Chief Creative Officer
Rodrigo Tarquino, General Creative Director
Diego Vera, Creative Director
José David Morales, Creative Director
Jorge Valencia, Creative Director
Juan Pablo Valencia, Copywriter
Andrea Martinez, Copywriter
Andrés Bolaño, Copywriter
Christhian Cortes, Art Director
David Restrepo, Art Director
Harley Posada, Art Director
Juan David Restrepo, Motion Graphics
Esteban Buitrago, Editor
Camilo Lucena, Sound Designer
Sergio Estrada, Sound Enginner
Daniella Riaño, Digital Director
Mateo Velazquez, Content Manager
Santiago Rendón, Content Manager
First, our message managed to reach almost three million residents of Medellin using photos of tourists who visited the Monaco Building. We directly contacted each one of them via Instagram Direct Messages so we could retouch and erase the building in their photos. We then reposted them in an Instagram profile we created, Escobar No More, using a hashtag with the same name #EscobarNoMore. This digital movement then led to the actual, real-life demolition of the Monaco Building.