Ganadores 2019

Carlos Andrés Rodríguez , Director Creativo General

Juan Pablo Maldonado / Camilo Jiménez , Director Creativo

Juan Pablo Maldonado , Redactor

Mario Mendoza / Victor Rodríguez , Director de Arte

Jonhatan Bolívar , Productor de la Agencia

MY LINE, a telephone landline people can call no matter the moment or the device. The only thing they need to do is: call 6000913 and ask whatever they want to.

My Line brings the power of Google Assistant to anyone with access to a standard phone line. This technology makes search in artificial intelligence available to people without a smartphone or a computer.

After placing a call to a regular local telephone number, the caller can ask to Google Assistant the question. In just seconds, we process the question in our software and connect with Google Systems in the cloud. My line receives the response and speaks it back to the caller by phone.

Over the last years, Colombia managed to achieve its largest internet penetration rate in history, with the help of the Ministry of Communications and Technology.

But regardless of all the efforts that have been made, many people in different regions of Colombia still can’t access the Internet or a smartphone, due to their remote geographical location.

How can we get all those people a step closer to all of the information they’re missing?

We created MY LINE, a traditional telephone landline which people can call to disregarding the moment, place or device. The only thing they need to do is call 6000913 and ask whatever they want to.

My Line brings the power of Google Assistant to anyone with access to a standard phone line. This inclusive technology makes search in artificial intelligence available to people without a smartphone or a computer.

After placing a call to a regular local telephone number, the caller can ask to Google Assistant the question. In just a second or two, we process the question in a custom software and connect with Google Systems in the cloud. My line receives the response and speaks it back to the caller by phone.

For the first time in history, 99.3% of the population of the country is able to access all of the information available in the Google Systems.

The source of this study is the so ware in charge of the calls, based on the plataform TWILIO. We analysed the data from the last month, which is the way we do it regularly.

TOTAL OF CALLS INBOUND
40.235 calls.

HIGHEST NUMBER OF CALLS INBOUND IN ONE DAY
1.835 calls.

AVERAGE RATE OF DAILY CALLS INBOUND
341,3 calls.

NUMBER OF VOICE MINUTES RECORDED
18274 minutes.