DIRECT
#TodosSomosCafé / DI6-000674
| Cliente o Anunciante | NESCAFÉ / Nestlé Colombia |
| Producto | NESCAFÉ® |
| Inscrita por | Mauricio Blanco |
| Categoría | DI6 |
Bruno Bertelli, Global Creative Director Publicis
Kike Gutierrez, Global Creative Director Nestlé
Camilo Carvajal , Chief Creative Officer
Natalia Mendoza, Creative Director
Andrea Guevara, Account Director
Jose Villegas, Account Supervisor
Mauricio Blanco, CMM NESCAFÉ
Paola Espinosa, Digital Marketing
Jaime Morales, Art director
For more than 50 years, Colombia has been a divided country, thanks to violence and terrorism. With a huge effort, peace deal with FARC guerrilla was signed, but the country is still divided in 2 groups: Those who support the agreement and those who don't.
However, we do have something that makes us all proud, that brings us together: OUR COFFEE.
That's why NESCAFÉ® made an invitation to all the other coffee brands, to be an example, to show the country that if coffee brands can forget about rivalries, Colombians could to.
Through a direct message to coffee brands on one of the most important newspapers in Colombia and personalized tweets, we took off the "NES" from NESCAFÉ, and invited them to do the same, to be just coffee, and join under just one word, one hashtag: #TodosSomosCafé
12 brands said yes and did it! And together, we delivered half a million coffee cups to Colombia, to celebrate International Coffee Day.
People follow the example, they join over a coffee cup, and we showed that despite the differences, we are all COFFEE.
However, we do have something that makes us all proud, that brings us together: OUR COFFEE.
That's why NESCAFÉ® made an invitation to all the other coffee brands, to be an example, to show the country that if coffee brands can forget about rivalries, Colombians could to.
Through a direct message to coffee brands on one of the most important newspapers in Colombia and personalized tweets, we took off the "NES" from NESCAFÉ, and invited them to do the same, to be just coffee, and join under just one word, one hashtag: #TodosSomosCafé
12 brands said yes and did it! And together, we delivered half a million coffee cups to Colombia, to celebrate International Coffee Day.
People follow the example, they join over a coffee cup, and we showed that despite the differences, we are all COFFEE.
