Ganadores 2019


DIRECT

Escobar No More / DI5-000745

Shortlist
 

 

Cliente o Anunciante UPB / Alcaldía de Medellín
Producto Institucional
Inscrita por Omar Múñoz
Categoría DI5

Borja De la Plaza, Chief Executive Officer

Paola Vazquez, VP Managing Director

Jorge Becerra, VP Planning

Leonardo Macías, Chief Creative Officer

Rodrigo Tarquino, General Creative Director

Diego Vera, Creative Director

José David Morales, Creative Director

Jorge Valencia, Creative Director

Juan Pablo Valencia, Copywriter

Andrés Bolaño, Copywriter

Andrea Martinez, Copywriter

Christhian Cortes, Art Director

David Restrepo, Art Director

Harley Posada, Art Director

Juan David Restrepo, Motion Graphics

Esteban Buitrago, Editor

Camilo Lucena, Sound Designer

Sergio Estrada, Sound Enginner

Daniella Riaño, Digital Creative Director

Mateo Velazquez, Content Manager

Santiago Rendón, Content Manager

 
We created ESCOBAR NO MORE, a social initiative that managed to erase the Monaco Building from social networks and demolished it in real life. We demolished the Monaco Building, Pablo Escobar’s headquarters in the 90s. It all started with a digital initiative called Escobar No More where we looked for photos of tourists at the Monaco Building and we erased the building in collaboration with the Pontificia Bolivariana University. After doing this in hundreds of photos, on February 22, 2019, we organized a big event where we invited victims of Pablo Escobar to watch live the demolition of the Monaco Building for real.