DATOS DE LA INSCRIPCIÓN
UNOFFICIAL GOALS
AB INBEV
AGUILA
11/04/2023
DAVID
CALLE 81 #11-08
319283479
BOGOTA
CRÉDITOS
| Nombre | Compañía | Cargo | |
|---|---|---|---|
| 1. | PANCHO CASSIS | DAVID | GLOBAL CCO |
| 2. | JUAN PABLO GARCIA | DAVID | MANAGING DIRECTOR |
| 3. | CARLOS CAMACHO | DAVID | CCO |
| 4. | SEBASTIÁN SUÁREZ GNECCO | DAVID | COPYWRITER |
| 5. | DAVID BELTRÁN OICATA | DAVID | ART DIRECTOR |
| 6. | JAVIER CACERES | DAVID | ART DIRECTOR |
| 7. | LUIS FERNANDO LUQUE | DAVID | ART DIRECTOR |
| 8. | JUAN RIVADENEIRA | DAVID | MOTON GRAPHIC |
| 9. | CATALINA CORDOBA | DAVID | ACCOUNT DIRECTOR |
| 10. | KRIZIA BRUL | DAVID | ACCOUNT MANAGER |
DESCRIPCIÓN DEL COMERCIAL
According to ESPN, the Colombian soccer league has the lowest goal average in South America. A sad fact that takes away the joy of the fans. For this reason, we decided to use a traditional stadium medium to intervene in the experience without changing the game.
We created goal-shaped mats and placed them on the sides of the goal posts, so that every time a player misses a goal, the fans score a beer discount.
Colombians learned about the promotion through a 360 media ecosystem that reacted in real time to match situations, allowing us to connect with fans on TV broadcasts, radio transmissions, social networks, soccer score apps and more.
