DATOS DE LA INSCRIPCIÓN
Finger Lickin' Gol
KFC México
KFC
23/08/2023
CRÉDITOS
| Nombre | Compañía | Cargo | |
|---|---|---|---|
| 1. | Sergio Escamilla | Media.Monks | MD |
| 2. | Luciana Haguiara | Media.Monks | Regional Executive Creative Director |
| 3. | Alexis Ospina | Media.Monks | Regional Executive Creative Director |
| 4. | Bruno Prosperi | Media.Monks | Regional Executive Creative Director |
| 5. | David Correa | Media.Monks | Executive Creative Director |
| 6. | César Castaño | Media.Monks | Executive Creative Director |
| 7. | Francesco Vicenzi | Media.Monks | Creative Director |
| 8. | Hugo Mario García | Media.Monks | Creative Director |
| 9. | Andrés Guevara | Media.Monks | Art Director |
| 10. | Daniela Prieto | Media.Monks | Copywriter |
| 11. | Roberto Gregorio | Media.Monks | Art Director |
| 12. | Alain Luna | Media.Monks | Copywriter |
| 13. | Alan Mendoza | Media.Monks | Creative |
| 14. | Tonatiluh Torres | Media.Monks | Creative |
| 15. | Amaya Martinez | Media.Monks | Head of Client |
| 16. | Erik Hernandez | Media.Monks | Head of Client |
| 17. | Ernesto Hernández Acuña | KFC | Advertising & Digital Comms |
DESCRIPCIÓN DEL COMERCIAL
To position itself in the gamer universe, KFC needed to connect with the gamer community on their level while staying true to the brand's authenticity.
We created "Finger Lickin Gol", an brand experiences activation that leveraged the famous soccer goal celebration where players usually lick their finger. Fortunately for us, this celebration was also present in FIFA, so we took advantage of it to connect it with our iconic slogan "Finger Lickin Good," making it the official KFC celebration.
Each finger-licking celebration on Twitter earned a food discount. We even incorporated the "Finger Lickin Gol" slogan onto our fried chicken.
