DIRECT
Finger Lickin' Gol / DI3-001067
| Cliente o Anunciante | KFC México |
| Producto | KFC |
| Inscrita por | Ernesto Hernández Acuña |
| Categoría | DI3 |
Sergio Escamilla , MD
Luciana Haguiara , Regional Executive Creative Director
Alexis Ospina , Regional Executive Creative Director
Bruno Prosperi , Regional Executive Creative Director
David Correa , Executive Creative Director
César Castaño , Executive Creative Director
Francesco Vicenzi , Creative Director
Hugo Mario García , Creative Director
Andrés Guevara , Art Director
Daniela Prieto , Copywriter
Roberto Gregorio , Art Director
Alain Luna , Copywriter
Alan Mendoza , Creative
Tonatiluh Torres , Creative
Amaya Martinez , Head of Client
Erik Hernandez , Head of Client
Ernesto Hernández Acuña , Advertising & Digital Comms
To position itself in the gamer universe, KFC needed to connect with the gamer community on their level while staying true to the brand's authenticity.
We created "Finger Lickin Gol", an brand experiences activation that leveraged the famous soccer goal celebration where players usually lick their finger. Fortunately for us, this celebration was also present in FIFA, so we took advantage of it to connect it with our iconic slogan "Finger Lickin Good," making it the official KFC celebration.
Each finger-licking celebration on Twitter earned a food discount. We even incorporated the "Finger Lickin Gol" slogan onto our fried chicken.
We created "Finger Lickin Gol", an brand experiences activation that leveraged the famous soccer goal celebration where players usually lick their finger. Fortunately for us, this celebration was also present in FIFA, so we took advantage of it to connect it with our iconic slogan "Finger Lickin Good," making it the official KFC celebration.
Each finger-licking celebration on Twitter earned a food discount. We even incorporated the "Finger Lickin Gol" slogan onto our fried chicken.
