FILM
Welcome to the Unknown / F6-001834
Cliente o Anunciante | Clube de Criação |
Producto | Festival del Club de Creación 2018 |
Inscrita por | Ciça Bernardet |
Categoría | F6 |
Joanna Monteiro , Director Creativo General
Fabio Simões , Director Creativo Ejecutivo
Marco Monteiro, André Pallu , Director Creativo
Gabriel Barbério, Kayran Moroni, Ricardo Wouters , Redactor
Gabriel Barrea, Renato Pícolo, Saulo Vinheiro , Director de Arte
Charles Nobili, Ricardo Magozo, Mariana Carneiro , Productor de la Agencia
Elton Longhi , Director de Cuenta
Saigon , Casa Productora
R. Andrade Fernandes, 303 - Vila Madalena, São Paulo - SP, 05449-050 , Dirección de la Casa Productora
55 (11) 3025-5252 , Teléfono de la Casa Productora
São Paulo - SP , Ciudad de la Casa Productora
Marcelo Altschuler , Contacto de la Casa Productora
Marcelo Altschuler , Productor
Manu Mazzaro , Director
Pierre de Kerchove , Director de Fotografía
Virgini Fares , Compañía de Post Producción
Evil Twin , Diseñador de Sonido
For 2018, we were inspired by the place where new ideas are: the unknown. With an obscure and abstract campaign, hazy as the uknown itself, we portraied the never-ending battle between creatives and the unknown, as well as all the emotions that comes with it, such as agony, fear, fascination, pleasure, obsession, frustration and many others.
To create the big shapes shown in the posters, we used generative design. Because of that, we had no control over their final result, making the creative process of the campaign a reflex of the uknown itself. Each shape represents one of the emotions we usually feel while searching for new ideas.