Ganadores 2023


INDUSTRY CRAFT

Tea Cycle / IC08-000032

Shorltist
 

2023-DIRECT-000032-PIEZA
 

Cliente o Anunciante Unipads India Private Limited
Producto Unipads
Inscrita por Geeta Solanki
Categoría IC08

Manuel Bordé, Global Chief Creative Officer

Edwin Pineda, Chief Creative Officer Colombia

Eduardo España, Copy Writer

Johanna Dueñas, Art Director

Sandra Mejía, Creative Director

Diego Manrique, Industrial Designer Director

Nicolás Arroyave, Industrial Designer

Amadis Bejarano, Art Director

Lucas Pimienta, Global audiovisual producer

Jonhatan Bolivar, Audiovisual producer

Dariel Fernando Bogotá, Audiovisual producer

Camilo Afanador, CEO

Sebastian Gutierrez, VP Strategy Planning

Sebastian Correa, Audiovisual producer

Felipe Tovar, Art Director

 
We created a kit of 28 tea sachets so that every day girls and women can unpack their emotions and the changes their bodies experience, educating them throughout the menstruation cycle. Each of the 28 teas was created with ingredients that help them better manage physical pain. It is a kit to discover with your parents, partner, friends, classmates and in this way demolish beliefs and myths that put their physical and mental health at risk. A daily unboxing to empowering them to have a healthier adult life.