OUTDOOR
UNOFFICIAL GOALS / O13-001764
Shortlist
| Cliente o Anunciante | AB INBEV |
| Producto | AGUILA |
| Inscrita por | DIEGO POMAREDA |
| Categoría | O13 |
PANCHO CASSIS , Director Creativo General
CARLOS CAMACHO , Director Creativo Ejecutivo
SEBASTIÁN SUÁREZ GNECCO , Redactor
DAVID BELTRÁN OICATA / JAVIER CACERES / LUIS FERNANDO LUQUE , Director de Arte
CATALINA CORDOBA , Director de Cuenta
KRIZIA BRHUL , Ejecutivo de Cuenta
MANAGING DIRECTOR: JUAN PABLO GARCIA , Otros créditos
According to ESPN, the Colombian soccer league has the lowest goal average in South America. A sad fact that takes away the joy of the fans. For this reason, we decided to use a traditional stadium medium to intervene in the experience without changing the game.
We created goal-shaped mats and placed them on the sides of the goal posts, so that every time a player misses a goal, the fans score a beer discount.
Colombians learned about the promotion through a 360 media ecosystem that reacted in real time to match situations, allowing us to connect with fans on TV broadcasts, radio transmissions, social networks, soccer score apps and more.
We created goal-shaped mats and placed them on the sides of the goal posts, so that every time a player misses a goal, the fans score a beer discount.
Colombians learned about the promotion through a 360 media ecosystem that reacted in real time to match situations, allowing us to connect with fans on TV broadcasts, radio transmissions, social networks, soccer score apps and more.
