PR
#TodosSomosCafé / PR4-000376
| Cliente o Anunciante | NESCAFÉ / Nestlé |
| Producto | NESCAFÉ® |
| Inscrita por | Mauricio Blanco |
| Categoría | PR4 |
Camilo Carvajal, Chief Creative Officer
Natalia Mendoza Dukón, Directora Creativa
Andrea Guevara, Directora de Cuenta
Jose Villegas, Supervisor de Cuenta
Jaime Morales, Director de Arte
Mauricio Blanco , CMM NESCAFÉ
Paola Espinosa, Digital Marketing
Kike Gutierrez, Director Creativo Global Nestlé
Bruno Bertelli, Director Creativo Global Publicis
For more than 50 years, Colombia has been a divided country, thanks to violence and terrorism. With a huge effort, peace deal with FARC guerrilla was signed, but the country is still divided in 2 groups: Those who support the agreement and those who don't.
However, we do have something that makes us all proud, that brings us together: OUR COFFEE.
That's why NESCAFÉ® made an invitation to all the other coffee brands, to be an example, to show the country that if coffee brands can forget about rivalries, Colombians could to.
Through a direct message to coffee brands on one of the most important newspapers in Colombia and personalized tweets, we took off the "NES" from NESCAFÉ, and invited them to do the same, to be just coffee, and join under just one word, one hashtag: #TodosSomosCafé
12 brands said yes and did it! And together, we delivered half a million coffee cups to Colombia, to celebrate International Coffee Day.
People follow the example, they join over a coffee cup, and we showed that despite the differences, we are all COFFEE.
However, we do have something that makes us all proud, that brings us together: OUR COFFEE.
That's why NESCAFÉ® made an invitation to all the other coffee brands, to be an example, to show the country that if coffee brands can forget about rivalries, Colombians could to.
Through a direct message to coffee brands on one of the most important newspapers in Colombia and personalized tweets, we took off the "NES" from NESCAFÉ, and invited them to do the same, to be just coffee, and join under just one word, one hashtag: #TodosSomosCafé
12 brands said yes and did it! And together, we delivered half a million coffee cups to Colombia, to celebrate International Coffee Day.
People follow the example, they join over a coffee cup, and we showed that despite the differences, we are all COFFEE.
