PRINT & PUBLISHING
Laghter Emoji / P6-001348
Shortlist
| Cliente o Anunciante | Hyundai |
| Producto | Hyundai |
| Inscrita por | Noel Ardila |
| Categoría | P6 |
Carlos Andrés Rodríguez , Director Creativo General
Juan Pablo Maldonado / Camilo Jiménez / Jorge Pinto , Director Creativo
Leonardo Bernal / Jaime Andrés Tovar , Redactor
Mario Mendoza , Director de Arte
Diego Aguilera , Productor de la Agencia
Manuela Cáceres , Director de Cuenta
Every day, more people are involved in car accidents for texting while driving. To make drivers aware of this issue, we decided to use one of the most common elements when it comes to writing: emojis. But we wanted to use them in a different way. We used emojis in an abstract way to depict how they would look at 69, 85, 43 and 76 km/h, to prove that texting and driving at the same time just doesn’t make sense.
