SOCIAL & INFLUENCER
Nobel Vallenato / SI1-000299
Cliente o Anunciante | ABinBev Bavaria Colombia |
Producto | Cerveza Aguila |
Inscrita por | Mariana Cárdenas |
Categoría | SI1 |
Bruno Lambertini, CEO
Ignacio Liaudat, COO
Ana Oseguera, Manager Director
Alexis Ospina, Regional Executive Creative Director
David Correa, Executive Creative Director
César Castaño, Executive Creative Director
Juan Manuel Quintero, Creative Director
Daniel Zuleta, Creative Director
Randy Mora, Illustrator
Victoria Ganem, Project Lead
Mariana Cárdenas, Brand Manager
Angélica Alvarado, Core Brands Director Ab-InBev
Juanita León, Head XM & Content draftLine
Paula Dominguez, Gerente de Producción draftLine
Alejandra Sierra, Platforms Manager draftLine
Yenny Monje, Communication Strategy draftLine
Cristina Corredor, Communication Strategy draftLine
Laura Garzón, PR & Influencers Lead
Diptongo , Audiovisual Production
10 Music, Music Production
Bombai, Activations & BTL productions
Alina Vélez Comunicaciones, PR
Dattis Comunicaciones, PR
Mullen Lowe SSP3, Assets Production
In honor of Colombia’s most important music genre, we created six Vallenato songs accompanied by six original illustrations for Águila. In light of the 40th anniversary of Gabriel García Márquez’ Nobel Prize for Literature, we paid homage to his words of wisdom, as he once said that “One Hundred Years of Solitude is a 400-page Vallenato”. This campaign serves to remind Colombians that Vallenato music is as important as a Nobel Prize for Literature, as it’s at the core of the country’s cultural heritage