Ganadores 2020


SUSTAINABLE DEVELOPMENT

Plastic Bullets / DS11-000168

 

2020-DS-000168-CARTON
 

Cliente o Anunciante Bavaria - AB InBev
Producto Cerveza Corona
Inscrita por Diego Pomareda
Categoría DS11

Angélica Alvarado, Consumer Connections & draftLine- Marketing Director

Mariana Cardenas, Head of Strategy & Operations

Valentin Villamil, Creative Director

Carlos Lezama, Creative Content

Daniel Rincón, Creative Content Lead

José Luís Rueda, Creative Content Lead

Daniel Jaramilo, Creative Content

Diego Cárdenas, Creative Content Lead

Julian Torres, Creative Content

Juan Carlos Martínez, Creative Content

Paula Dominguez, Production Manager

Mediamonks, Post Production

 
There is a war under the ocean. Our natural paradises are in danger because of our plastic usage. Plastic that ends up in the sea and becomes a lethal weapon that harms millions of marine animals every year.

To make tourists more conscious, we are showing them this problem by turning waste into bullets and inviting them to make peace with the ecosystem by joining Corona’s beach clean-ups.