Ganadores 2022

Bruno Lambertini, CEO

Ignacio Liaudat, COO

Ana Oseguera, Manager Director

Alexis Ospina, Regional Executive Creative Director

David Correa, Executive Creative Director

César Castaño, Executive Creative Director

Daniel Zuleta, Creative Director

Juan Manuel Quintero, Creative Director

Randy Mora, Illustrator

Victoria Ganem, Project Lead

Mariana Cárdenas, Brand Manager

Angélica Alvarado, Core Brands Director Ab-InBev

Juanita León, Head XM & Content draftLine

Paula Dominguez, Gerente de Producción draftLine

Alejandra Sierra, Platforms Manager draftLine

Yenny Monje, Communication Strategy draftLine

Cristina Corredor, Communication Strategy draftLine

Laura Garzón, PR & Influencers Lead

Diptongo, Audiovisual Production

10 Music, Music Production

Bombai, Activations & BTL productions

Alina Vélez Comunicaciones, PR

Dattis Comunicaciones, PR

Mullen Lowe SSP3, Assets Production

Águila has an intimate relationship with Colombian culture and Vallenato, a music genre listed as Cultural Heritage in Need of Urgent Safeguarding. Unfortunately, people nowadays tend to relate it to drug use and excess as the behavior of some Vallenato performers has overshadowed its importance. In connecting Águila with Colombians, our challenge was to restore Vallenato’s cultural heritage.

In honor of Colombia’s most important music genre, we created six Vallenato songs accompanied by six original illustrations for Águila. In light of the 40th anniversary of Gabriel García Márquez’ Nobel Prize for Literature, we paid homage to his words of wisdom, as he once said that “One Hundred Years of Solitude is a 400-page Vallenato”. This campaign serves to remind Colombians that Vallenato music is as important as a Nobel Prize for Literature, as it’s at the core of the country’s cultural heritage