Ganadores 2023


CREATIVE BUSINESS TRANSFORMATION

PROMOS DE BARRIO / CBT2. -000141

Shortlist
 

2023-CE-000141-URL

 

Cliente o Anunciante AB INVEB
Producto POKER
Inscrita por Mariana Cardenas
Categoría CBT2. 

PANCHO CASSIS, GLOBAL CCO

JUAN PABLO GARCIA, MANAGING DIRECTOR

CARLOS CAMACHO, CCO

SEBASTIAN SUÁREZ GNECCO, COPYWRITER

DAVID BELTRÁN OICATA, ART DIRECTOR

FERNANDO LUQUE, ILUSTRATOR

JAVIER CACERES, MOTION GRAPHIC

JUAN RIVADENEIRA, MOTION GRAPHIC

CATALINA CORDOBA, ACCOUNT DIRECTOR

 
Due to the diversity of neighborhood stores in Colombia, a nationwide beer promotion fails to connect with Poker's entire audience. For this reason, store owners prefer to run their own handmade promotions.

So we decided to make them part of our marketing team through a digital platform that allows them to create their own promotions. This is so that they have a simple and easy-to-use design tool and for us to collect relevant data about the promotions that work best in different corners of the country.